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ED Personas

ED Personas

Electronics Design has been the most trusted resource for engineer’s their design ideas and solutions, new technology information and engineering essentials for more than 50 years. In order to start developing new products for engineering community a UX Research comprised of User Interviews and Persona Development was commissioned.

Fifteen one-on-one interviews were conducted with various types of US based engineers. Interviews were recorded with join.me app which allows screen share component as well as audio recording. Users were asked to show examples of how they use current Electronic Design site as well as it's competitors and other sites relevant to engineers.

Team Members

Serge Andreyev - User Interviews, Persona Development
Sebastian Broways - Team Lead

Client name
Electronic Design
User Interviewing, Persona Development