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SourceESB Site Redesign

SourceESB Site Redesign

OVERVIEW:
SourceESB is a resource for electronic parts buyers sourcing electronic components, products and services. SourceESB site redesign included general site refresh and design and development of additional site features.

UX RESEARCH:
User Research for this project consisted of Stakeholders Interviews, User Interviews, and Analytics analysis. Regrettably short timeline and very tight deadline did not allow the team to take full advantage of User Research and Personas that were developed as a result of all the research.

personas-source

UX DESIGN:
At the start of design we build site map of existing website analyzed user flows and proposed changes reflected in a new sitemap of a future site. Next step was building responsive wireframes with Axure. Here is an link to some responsive wireframes. You can also click image below.

wireframes-source

USER TESTING:
User Testing has revealed that some new features are not as desirable as key stakeholders have thought and therefore would not be easily discovered in the new interface.

IN CONCLUSION:
In the survey that followed 0ver 95% of users indicated that they liked new redesign of a site, yet the fact that team went ahead with picking certain features to be designed for site release prior to completion of User Research and Persona Development have undermined the positive effect the release could have had on existing user base.

 

Team Members

Serge Andreyev – UX Research, UX Design
John Kim – UX Design
Bia Castro – Visual Design
Sebastian Broways – Team Lead

Client name
SourceESB
Skills
UX Research, User Interview, Persona Development, UX Report, Sitemapping, Wireframing, Prototyping, Responsive Website Design
Website